The Golden Potential of Local Coffee MSMEs from Banyumas
A brief overview of how Banyumas coffee businesses can grow through innovation, strong partnerships, and pride in local products to reach national and international markets.
Purwokerto – When talking about coffee, it is no longer just about drinking it; coffee has become part of a lifestyle and even a source of income for many people. Behind every cup of coffee we enjoy, there is a long process involving farmers, processors, and local coffee entrepreneurs.
Resi Dewi Rahmadani, owner of Raksita Kopi Banyumas, appeared in the UMKM Bicara Pro 1 RRI Purwokerto dialogue program, introducing strategies to strengthen local coffee MSMEs amid increasingly competitive market conditions.
Local coffee has unique flavor characteristics, yet a major challenge often lies in maintaining consistent production quality. Resi emphasized that collaboration between the government, communities, and business actors is crucial to creating a healthy business ecosystem.
“We must be proud of our local products and continue to maintain quality from upstream to downstream so that consumers have strong trust,” she said.
It is hoped that MSME players, especially local coffee businesses in Banyumas, will remain enthusiastic and resilient—supported by perseverance, good management, and greater courage to explore the potential of local coffee. With this spirit, Banyumas local coffee is expected to confidently become a leader in its own country and reach the global market in the future. (Khofifah)
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